the right message, clearly stated.
Two Cups brand development
Your brand is your organization’s most important message. It communicates who you are, what you value, and what you promise to deliver to your customers. Your brand is also the cornerstone of a well-developed and successful marketing plan.
Your brand says, “This is who we are. This is what our purpose is, and our promise is to you. If you like us, then engage with us.” A brand has personality as well. Some brands are classic, timeless and respectable. Think Rolex. Other brands are hip, fresh and modern – Apple, for example. A good brand communicates just the right values and emotions to the audience. A logo is the primary graphic representation of the brand. It communicates in a split second what the brand is. The brand, however, includes much more than the logo. A well-developed brand includes logo variations, coordinated colors, fonts, photography styles and more. A “brand package” includes all of these things and more – it’s a complete collection of the visual tools you need to communicate to your customers.