We noticed something about our community here in the Bluegrass. There were many amazing brick-and-morter retailers, but very little direct-to-home advertising. The Bluegrass Coupon Revue was the answer to that. This program, started by our own marketing team, provided tangible savings to over 60,000 homes every two months, in the form of a high-gloss, multi-page magazine. This project demanded it all: sales, design, print production and mailing. And we loved every bit of it.