Project Description

Recently, Asbury Theological Seminary approached Two Cups with a tall order:  help create visually-engaging viewbooks and collateral for the Admissions material.  Even more challenging?  Help create a memorable campaign theme to tie these pieces together.   We were honored to be entrusted with a project like this, so we jumped in head first.  After some on-site consultations and extensive researching, both at the Kentucky and Florida campuses, we crafted a theme called “Grow What Matters.”  This theme, with coordinating brand, theme elements, and printed collateral, highlighted what Asbury most wanted to communicate to prospective students.